Are There Generic Principles of Strategy?


Over several thousand years, military strategists have analyzed warfare and derived and published certain fundamental truths or principles which, when properly applied, lead to success. This paper contrasts these principles with what has been called "marketing warfare" and various approaches to strategy development. Through empirical research generic principles of strategy applicable to other competitive situations are confirmed.

Carl von Clausevitz
        Business is War 
            "Rather than comparing [war] to art we could more accurately compare it to commerce,  which is also a conflict of human interests and activities; and it is still closer to politics, which in turn may be considered as a kind of commerce on a larger scale." On  War, Book I, Ch. 3

Mintzberg's 5 Ps for Strategy


Educational Gazette


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